Search Engine Marketing (SEM) and Optimization (SEO)

Getting Your Website Ranked On Page One

Of Google Is Really Important…

Bottom line is a search engine marketing campaign mean more customers, more sales and increased revenue in your pocket. Small business must face the facts your customer are using the internet to find business. Website Marketing means different things to different people. My comprehensive professional approach includes all of the following strategies and techniques.

Quality link building is simply the most important activity you can undertake to get higher search engine rankings. My focus is to generate quality, relevant inbound links to your website through a many sources, utilizing a many methods. My link building methods are ethical and most effective. I check your competitions’ backlinks to develop a plan to win the top rankings and provide you with the best link building campaign one can have.

Here Is What You Get In Week One…

• Evaluate your current website
• Research your industry and relevant keywords
• Recommend purchase of relevant domain names if needed
• Recommend implementing of page titles tags, keywords tags, meta names tags, description tags and search engine friendly URLs
• Recommendations for rewriting and prioritizing text on site according to my research
• Review or create Google.com site-map optimized for your business
• Recommend search engine optimization of your web pages up 10 pages.
• Recommend Implement “user-friendly” URL’s
• Recommend Update Site Navigation according to relevant keywords
• Provide consulting to improve usability
• Evaluate and consult on site layout & design
• Recommend ways to implement email capture
• Analyze Traffic and Statistics (should come from your hosting provider)

Next I Start The Search Engine Marketing Machine…

• DMOZ Listing
• RSS Feed Submission
• Directory Submission Monthly
• Article Submission Monthly
• Blog Post Submission Monthly
• Social Bookmarking Monthly
• Press Release Distribution 4 times a year
• Squidoo.com Lens Creation Monthly
• Blog Commenting Monthly
• Forum Account Creation Monthly
• Profile Page Creation Monthly
• Video Creation and Posting Monthly

Let Me Explain What All These Are:

DMOZ Listing

SEO experts and major search engines like Google, Yahoo and MSN agree on one thing – DMOZ is the best online directory ever existed. That is a bold claim but the truth is, these major search engines gave a lot more importance to sites that are listed in DMOZ. In fact, getting your site in DMOZ will dramatically increase the ranking and traffic of your website.

There are literally thousands of sites trying to get their way to DMOZ every day, but only a handful of them will ever make it and are approved. One of the reasons why these sites failed was because they fail to comply with the DMOZ submission guidelines. Choosing the right category, title and description for your sites is one of the critical aspects before DMOZ will even consider your site to be featured in their directory.

What Does RSS Stand For?

It is most commonly expanded as “Really Simple Syndication”

What Is RSS Used For?

It is a way of singling recently updated content form a web page. So for example if someone added a new post to their Blog, the RSS feed would be updated anyone subscribed with an RSS reader will be updated, and any other websites that subscribe that feed will be updated too the next time they check.

RSS Directory

These are directory’s that read and aggregate RSS Feeds that have been submitted to them, just like a web directory collects links to website and article directory’s collect articles these sites collect and store published RSS Feeds.

Using RSS For Subscriber Content Delivery

If you setup or run a Blog it is common place now that a percentage of people will subscribe via RSS to get updates from your Blog. People that subscribe via RSS will be good readers and unlike email marketing there is a lot less information competing for their attention and can generate you some good repeat traffic.

Using RSS For Link Building

By submitting you feeds to RSS Directory’s every time you submit new content to your site, it will be syndicated across all the directory’s and give you a link back to your website which will help you in the search engines.

There are many factors to be considered if you want to get your website to have a good keyword ranking on major search engines like Google, Yahoo and MSN.

One of the most important factors to get a high ranking on these search engines will be the quality of backlinks that you are getting for your site.

The manual directory submission service that I offer will take into consideration the reliability and pedigree of these directories. Major search engines has their own strict set of rules and criteria before they catalogues and indexes these directory sites.

The background of the directory sites are checked before submitting your website URL to make sure that your site will only be submitted to directories that are favored by the search engines. And the best part is, these will be one-way linking from the directory sites and no reciprocal links are required.

We write original articles related to your niche and submit the articles to highly ranked article directory sites. Most of these article directories will require us to sign up for a unique account before we can start with the submission of your articles.

We will go the extra mile to create a new email ID to make sure that you will not receive any newsletters or spam from these sites. Article submission is a proven method used by SEO experts all around the world to get high quality and one way backlinks. And the best part is, these articles will attract highly targeted traffic to your site too. The articles submitter will include one-way-backlinks to your site in the author resource box.

We will submit niche relevant blog post to hundreds of Blog all around the internet. Most of these Blog site will require us to sign up for a unique account before we can start with the submission of your articles.

We will go the extra mile to create a new email ID to make sure that you will not receive spam from these sites. Blog submission is a proven method used by SEO experts all around the world to get high quality one way backlinks. And the best part is, these articles will attract highly targeted traffic to your site too. Each Blog Post will include a maximum of 2 backlinks to your site within the post.

SEO experts has seen the potential and benefits of submitting sites to social bookmarking sites as one of the reliable way to get high quality backlinks.

You might have a world class website or the latest e-commerce technology or even the best graphic design work done for your website, but there is another task that need to be done, and that is to choose a SEO firm to get your website the attention and traffic it deserves.

SEO press releases are newsworthy press releases just like a standard press release. The difference when you submit SEO press releases, is that the text of the content is optimized in several ways to help you achieve greater visibility in the search engines. If your company is submitting press releases anyway, it makes sense to submit SEO press releases to enhance your online presence!

There are lots of reasons to submit press releases. For instance, a new website, community involvement, a new product, and awards you have won are all excellent topics for a news release. If a study is conducted which is related to your industry, that would be a good topic to write about as well. If your business is offering something for free, writing about it is a great way to spread the word.

Press releases are a great way to expand your client and customer base. You can also attract new vendors, joint ventures and other affiliates-all of which can help your business grow and thrive. Press releases are formally written messages from any organization to a media company intended to make your business or organization appear interesting enough to be included in the media publications. If successful, a press release will convince a media outlet to mention your company in its publication.

Raising Awareness

The main purpose of every release is to raise public awareness of your company. When a publication mentions your organization, people will read about it and be more aware of your services. Even if only a small proportion of a large publications readers use your services, the gains for your business can be vast. The process is similar to traditional advertising, except that instead of paying a publication to mention your organization, you convince the publication it would benefit from writing about you.

Increasing Website Traffic

The most effective use of press releases is to increase traffic to your website. With an overwhelming amount of information on the Internet, it can be a huge advantage for your site to get public recognition. Because of the nature of trust and the media, people are more likely to look at a website they hear about through the media.

Squidoo has become an excellent way for people to get their info out there to the public. Squidoo, basically, acts as a single web page dedicated to your topic. This includes text, pictures, video and most importantly, links. Squidoo links are also searched and indexed by search engines, in other words, squidoo offers do-follow links. Squidoo has become an effective way for many small and large businesses to get word of their product or service to an even larger audience.

What Squidoo Lenses Offer You

• Ultra-quick indexing by search engines
• Quality and targeted squidoo traffic and more exposure for your product and services
• Excellent source of PR. Our high quality content makes sure you get full value from your lenses
• Quality backlinks thus higher search engine rankings. Your lens gains good PR in the coming update
• Searchable lenses created on selected keywords, thus bringing organic traffic too

With our “Blog Commenting” service, you can now avoid the difficulties in finding someone to write the comments for you or buying unfairly priced blog commenting solutions.

We have hired our own in-house team who efficiently analyze lists of blogs that we have researched for picking out appropriate blogs to leave comments on.

Further process involves studying thousands of blog posts and leaving a logical 3-6 liner comment. Because of this, the comments our team leaves are always highly relevant and they seldom get deleted by the blog owner.

Therefore, each of your backlinks is found permanently on the blog and will undoubtedly boost your influence in the search engine rankings tremendously.

Our backlink generation team is also highly trained in copywriting and effective communication. As a result, they are fluent in English and write blog comments very well. Their comments are always rational and seldom get removed by the blogger or moderator.

Using our professional Blog Commenting script, we’re able to leave comments like a Blog Commenting SEO guru. We guarantee 90%+ approval, and any deleted or un-moderated comments are replaced immediately.

Comments are left on blogs with PR ranging from 0-7 and we occasionally filter our Blog Database from pages with lots of outgoing links to guarantee maximum link juice is transferred to you.

Forums allow a user to add a signature profiles. Usually in the member’s area of most forums, you can edit, add and create a forum signature. An example of a good signature tag would be:

The Authors Name

“Your Product line description in less than 10 words”

http://www.yourwebsite.com

Your signature tag can also be an Alt text hyperlink to create a keyword target backlink.

Each forum account creation in a forum is now a one way anchor text backlink to your site.

So what are high PR profile pages?  These are basically websites that have a page rank of 6+ and offer free memberships where you can register and setup a profile page.  There are literally thousands of these sites, probably more.  What people are doing is joining these sites and creating a member profile page.  With the majority of these profile pages you can add one or more ‘dofollow’ backlinks.

Profile Link Building utilizes the authority of popular third party websites in order to build backlinks to the target pages. There are several established forums, blogs, message boards, guest books and web 2.0 sites which allow members/users to create an account on their websites. On the profile pages, they allow members to add links back to their websites. We have a dedicated team which builds links to the target pages using this very effective yet under utilized link building method.

Profile creation and submission is one of the basic link building techniques that is necessary for every website and company to protect their brand name, trademarks and user names. When done correctly, profiles are also one the easiest ways to get quality SEO friendly, one way links to your website.

However, taking the time to register, verify the confirmation email and fill out the profile for each of the sites is annoying and time consuming. Because of the time involved most businesses and websites leave themselves open to someone else claiming their identity on these sites.

Video is an exciting way to market your product or service on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.

You Tube is one of the most visited websites in the world. On Friday October 9th 2009, You Tube’s official blog has announced that they have hit 1 billion Views per day (actually around 1.2 Billion and counting). There are over 55 video sharing sites that are growing in popularity as well, including niche specific sites, like those for internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote and brand themselves as well as their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it properly.

YouTube video marketing is the newest and greatest way to market anything you happen to sell. Using videos is the marketing way of the future, and it can bring in a lot of sales for you when done properly. Instead of doing things the old fashioned way, start making videos that your customer base will enjoy.